Colorado Mesa University Athletics enters a new era on Oct. 17 with the unveiling of a powerful yet simple new Maverick mark. This new identity begins with the Maverick mark, with the full refreshed visual identity launching in the coming months. The full brand identity will be implemented across Athletic uniforms, facilities and digital platforms.

Grand Junction is home to Maverick Athletics, and this new identity embraces the community's shared history and envisions a unified future. This refresh is the result of nearly a year of development, including input and feedback from students, student-athletes, alumni, coaches and staff.

The timing aligns with another milestone for the Athletic Department. This year marks the first season of CMU + Nike, built with BSN Sports, as the Mavericks' official apparel partner. Together, the new identity and the Nike partnership mark a new era for Maverick Athletics, one built to carry the brand further, on and off the field.

"This year, we've focused on growing and defining the future of Athletics for our student-athletes, fans and community," said CMU Director of Athletics Rob Courtney. "What makes the new Maverick mark meaningful is that it was shaped with the help of student-athletes, students, coaches, staff and alumni. That's a Human Scale University in action. When our Mavericks see this mark, I hope they feel like they had a hand in it, because many of them did."

Since the brand was built in-part by the Maverick community, it was only fitting to introduce it at CMU's Homecoming events. This year's homecoming theme, Make Your Mark, encourages the Maverick community to define their own paths while embracing our seven core values: love, dignity, courage, humility, resilience, curiosity and power. 

CMU launched its new, institution-wide refreshed brand identity in 2024, which is anchored by being a Human Scale University and embracing a vibrant, energetic visual identity. CMU's brand identity followed the CMU Tech rebrand in 2023, making 2026 the optimal time for Athletics visual evolution.   

This new Maverick logo marks a new chapter for CMU Athletics, one that balances access, affordability and academic opportunity with powerful athletic competition.  

Additionally, the brand refresh parallels the CMU Athletics evolution into corporate partnerships and sponsorships. This mark symbolizes how partnerships don't change who we are but help us do more for our student-athletes and stay true to access, affordability and academic opportunity.